Black Bamboo led the strategic repositioning of the Arctic Zero brand — Yellow was responsible for creating a new brand identity and packaging system for the complete Arctic Zero line. The project included the launch of their new light ice cream shown above.
As an established brand in an increasingly competitive category, Arctic Zero needed to reinvigorate their lineup and product offerings, The dynamic "scoop" graphic we created delivers an instagrammable / high impact bullseye for the brand.
Infinitely extendable, Arctic Zero will be re-introducing their lactose free line later this year.
The brand was successfully re-launched at Expo West in early 2018.