light ice cream
       
     
impact
       
     
extendable
       
     
joyful
       
     
light ice cream
       
     
light ice cream

Black Bamboo led the strategic repositioning of the Arctic Zero brand — Yellow was responsible for creating a new brand identity and packaging system for the complete Arctic Zero line. The project included the launch of their new light ice cream shown above.

impact
       
     
impact

As an established brand in an increasingly competitive category, Arctic Zero needed to reinvigorate their lineup and product offerings, The dynamic "scoop" graphic we created delivers an instagrammable / high impact bullseye for the brand.

extendable
       
     
extendable

Infinitely extendable, Arctic Zero will be re-introducing their lactose free line later this year.

joyful
       
     
joyful

The brand was successfully re-launched at Expo West in early 2018.