BK crown_wide.jpg
       
     
global rollout
       
     
evolution...
       
     
BS_Oregon.jpg
       
     
BK crown_wide.jpg
       
     
global rollout
       
     
global rollout

The new brand identity was rolled out globally to over 16,000 restaurants.

evolution...
       
     
evolution...

As the second largest hamburger fast food chain in the world, the Burger King logo has developed a recognizability second only to that of the McDonald's "Golden Arch." Starting with a simple logotype of "Burger King" in 1954, the company introduced the complex logo of the Burger King character sitting atop a burger the following year. The character of the King remains in use to this day in the brand's advertising, though the logo faced a monumental evolution in 1969 with the introduction of the "Bun Halves" design.

BS_Oregon.jpg